A record built on
measurable outcomes

Joined the executive team to restructure the full GTM function at a technically differentiated database startup. Built and own go-to-market across two core plays: operational analytics at machine scale for industrial and IoT environments, and AI applications on live multi-model data for teams building RAG pipelines, LLM integrations, and agentic workflows.

• Repositioned CrateDB as category leader in real-time analytics through market intelligence, refreshed messaging, full website overhaul, and modernized content strategy.
• 8× inbound lead growth and double-digit quarterly growth, with no budget increase.
• Increased marketing contribution from 32% → 72% for new logos; 11× total pipeline growth.
• Tripled product signups; shortened conversion cycles by 60% via CrateDB Academy and G2 third-party validation programs.
• Built a buyer journey instrumentation layer to convert product engagement into pipeline before buyers surface to sales, mapping behavioral signals across documentation reads, product trials, and community activity.
• Deployed agentic AI workflows across the full marketing stack: multi-step orchestration for market intelligence, competitive research, content production, and pipeline analysis. A lean team now operates at the speed and scale that previously required three times the headcount.

Owned new logo lead acquisition and qualification globally across €300M revenue and 45 countries, with a mandate to build a scalable, predictable growth engine. Built and led a 33-person international revenue organization spanning BDR, SDR, Marketing Operations, and Digital across NA, EMEA, LATAM, and APAC. Redesigned lead qualification jointly with Sales VPs, the CRO, and product GMs, introducing shared definitions, SLAs, and a global KPI framework with regular operating cadences across Growth, Sales, and Finance.

• Led BDR, SDR, Marketing Ops, and Digital teams across NA, EMEA, LATAM, and APAC.
• Designed scalable GTM engine: raised MQL-to-opportunity conversion from 4% → 11%.
• Delivered 1,200 SQLs and $70M in pipeline, 118% of quota, 54% of new logo pipeline.
• Built global KPI framework unifying Sales and Marketing for predictable, data-driven growth.

Rebuilt digital demand generation from the ground up, transitioning from agency-dependent campaigns to a fully in-house practice across content, SEO, paid media, and campaign orchestration. Developed structured competitive intelligence programs to sharpen positioning and enable field sales.

• Cost per new logo opportunity cut by 60%+, from $23K to $9K in 18 months, while tripling lead volume and cutting CPL by 70%.
• Secured leadership positions in Gartner Magic Quadrant and Forrester Wave.
• Delivered triple-digit growth in organic and social traffic through modernized digital strategy.
• Sourced multiple 7-figure deals through joint GTM campaigns with AWS and Azure.
• Influenced 6/7-figure upsell deals via User Groups and Executive Advocacy programs.

Owned global product marketing across API Management, iPaaS, Mobile App Development, MBaaS, and Analytics, with a mandate to build the go-to-market motion for a new category of technical buyer. Partnered with Sales to define the API Management sales play from scratch, creating positioning, messaging, and enablement for architects and software development leaders.

• Drove revenue from $20M → $55M for API Management, MBaaS, and Analytics business lines.
• Supported global sales and partner enablement, improving win rates by 40%+.
• Led shift from licensing to subscription-based pricing, driving 34% upsell growth.
• Achieved 3 consecutive years of Gartner Magic Quadrant leadership.

AdTech startup that matched e-commerce product catalogs to content and user context in real time, automatically generating relevant ads before programmatic advertising made this mainstream. Founded the company, raised funding, and built a 10-person cross-functional team from scratch.

• Raised $2M; led 10-person cross-functional team; built a high-scale SaaS ad platform.
• Grew customer base rapidly, ranked Top 100 Startups (Challenges magazine).
• Exited via acquisition by a New York–based digital agency, embedding technology into their platform.