A practical GTM framework for B2B SaaS leaders, drawn from 15 years of building revenue engines across VC-backed startups and €300M public enterprise vendors.
Get notified when it's ready →Why ~70% of B2B buying decisions are made before a vendor is contacted, and what this means for how you build pipeline today.
A modular framework for structuring inbound, outbound, PLG, and enterprise motions around predictable pipeline contribution.
How to influence buying committees before they issue an RFP: category creation, thought leadership, and analyst relations that compound over time.
Practical frameworks for MQL-to-opportunity optimization, signal-based prioritization, and aligning Sales and Marketing on pipeline definitions.
Building a unified KPI framework that satisfies Finance, Sales, and Marketing, and proves the contribution of marketing to board-level revenue discussions.
Lessons from scaling demand engines at CrateDB and Axway: what breaks as you grow, and how to build for the next stage.
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