15+ years leading B2B SaaS marketing across Europe and North America — always at the intersection of product, commercial strategy, and revenue growth.
"Revenue is shaped upstream, before demand is declared — building early preference is the competitive game."
I'm a strategic and hands-on global B2B SaaS marketing executive with a proven track record in building scalable go-to-market strategies, delivering sustainable revenue growth, and establishing category leadership in data, analytics, and AI.
I combine deep product, technical, and commercial expertise to align marketing, sales, and product teams around shared goals — acting as a trusted executive partner to CEOs, boards, and investors, owning company narrative and end-to-end growth across acquisition, expansion, and retention.
Dual-trained engineer (CentraleSupélec Paris + TU Munich), which gives me an instinct for structure, systems, and measurable outcomes — applied to every marketing and revenue challenge I take on.
Full-funnel go-to-market architecture: demand generation, account-based marketing, revenue marketing, and signal-based programs across inbound, outbound, PLG, and enterprise motions.
Company narrative, product positioning, analyst relations (Gartner, Forrester), competitive analysis, market category frameworks, and customer/partner advocacy.
Revenue growth frameworks (BANT, MEEDPIC), pipeline modeling, MQL-to-opportunity optimization, sales playbooks, BDR/SDR leadership, and department interlocks.
Board and investor reporting, cross-functional alignment, budget ownership, ROI governance, team coaching and restructuring — trusted partner to CEOs and leadership teams.
Marketing and revenue analytics, attribution models, KPI reporting frameworks unifying Marketing and Sales. Full-stack MarTech proficiency.
15+ years exclusively in B2B SaaS, data integration, analytics, and AI — with deep fluency in technical product positioning, agentic AI, and developer/enterprise go-to-market.