15+ years leading B2B SaaS marketing across Europe and North America, always at the intersection of product, commercial strategy, and revenue growth.
"Revenue is shaped upstream, before demand is declared — building early preference is the competitive game."
I build go-to-market engines for B2B SaaS companies selling technically complex products to sophisticated enterprise buyers. Fifteen years across VC-backed startups and publicly listed software vendors, in data, analytics, and AI markets, across Europe and globally.
My approach is revenue architecture: positioning, demand, and pipeline designed in close collaboration with sales, product, and finance, around shared metrics and predictable outcomes. I've partnered with CEOs, CROs, CPOs, and investors at every stage of company growth, from early category creation to scaling past $100M ARR.
Dual-trained engineer (CentraleSupélec Paris + TU Munich), which gives me an instinct for systems, structure, and measurable outcomes. I use agentic AI workflows daily as a force multiplier for lean, high-output teams, keeping human expertise in the loop on what actually requires judgment.
Full-funnel go-to-market architecture: demand generation, account-based marketing, revenue marketing, and signal-based programs across inbound, outbound, PLG, and enterprise motions.
Company narrative, product positioning, analyst relations (Gartner, Forrester), competitive analysis, market category frameworks, and customer/partner advocacy.
Revenue growth frameworks (BANT, MEEDPIC), pipeline modeling, MQL-to-opportunity optimization, sales playbooks, BDR/SDR leadership, and department interlocks.
Board and investor reporting, cross-functional alignment, budget ownership, ROI governance, team coaching and restructuring — trusted partner to CEOs and leadership teams.
Marketing and revenue analytics, attribution models, KPI reporting frameworks unifying Marketing and Sales. Full-stack MarTech proficiency.
15+ years exclusively in B2B SaaS, data integration, analytics, and AI — with deep fluency in technical product positioning, agentic AI, and developer/enterprise go-to-market.